Very rarely do you get to witness the birth of a widely-observed cultural event. Most holidays and celebrations have deep histories rooted in the veneration of a significant figure, commemoration of an ancient religious feast day and/or festival to usher in a new season. Given that they generally have historically-significant backgrounds, new holidays haven’t sprung up very often in the past.
But then the era of mass consumption came along. And now all the rules have changed.
Cultural Quirks 