In the world of advertising, less is usually more.

Too much copy can obscure the true meaning of a print ad. Excessive dialogue often becomes distracting during a commercial. And overselling a call to action can easily lead to your target market to feel alienated.

Before I run the risk of violating the statements I just finished making above, I’ll let the Canadian Institute for Diversity and Inclusion prove how effective one video, one song, and one simple statement can be: Continue reading →