I’ve never done this before, but for some reason I decided to take a screenshot of the Winter Olympics medal count on Monday. Canada was on top of the standings, and something told me I should have some proof of that.
As it turns out, I had unknowingly snapped a shot of history. Continue reading →
In the world of advertising, less is usually more.
Too much copy can obscure the true meaning of a print ad. Excessive dialogue often becomes distracting during a commercial. And overselling a call to action can easily lead to your target market to feel alienated.
Before I run the risk of violating the statements I just finished making above, I’ll let the Canadian Institute for Diversity and Inclusion prove how effective one video, one song, and one simple statement can be: Continue reading →